From wild consumption to responsible engagement

The struggle against environmental degradation and the preservation of our planet must first and foremost become a cultural movement in which everyone assumes their own responsibility, as individuals and in cooperation with their peers. Thus, we are all called upon to make our personal contribution as well. The time for mere delegation to others is over. Only in this way can we bring about changes in the long term that will deeply transform our society from within, so that we can look to the future with confidence – for ourselves and for the generations to come.